--- title: How to create a Core Messaging Doc description: Learn what a core messaging doc is and how to complete it. --- [Skip to content](https://kb.greenhouseuvu.com/create-a-brand-messaging-doc#main-content) English Show submenu for translations ![green house sales and marketing.png\]](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=35&name=green%20house%20sales%20and%20marketing.png) Open main navigation Close main navigation - English Show submenu for translations - Go to greenhouseuvu.com Go to greenhouseuvu.com Hi, how can I help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.greenhouseuvu.com/?hsLang=en) 2. [Branding](https://kb.greenhouseuvu.com/branding?hsLang=en) # How to create a Core Messaging Doc ## Learn what a core messaging doc is and how to complete it. **Q: What is a Core Messaging Doc?** A document that outlines the key, essential messages a company wants to communicate about its brand, product, or service.  **Why is it important?**  Our job is to help your clients clarify their message. You as a consultant should be able to explain exactly what your client does in a very simple way. If you can't, go do some more research!  Marketing is all about **knowing the brand**, **knowing your audience**, **crafting a strategic message** and then **repeating that message** to them over and over again.  > **TIP:** Anytime a new team member jumps on a client project, have them review the Core Messaging Doc to make sure they are clear on the client.  **DO IT:** Create a Brand Messaging doc. 👇Use the template "[Client Core Messaging Doc](https://docs.google.com/document/d/1UEhLtj3I-oRZjB_X8CZnPFNpr0-BeZ9pgQXNJfaW_7s/edit?usp=drive_link)" in the Template Gallery👇 \- It is a Google Doc listed under "Basics" - This should already be in your client folder but if it's not, make sure to add it.  If you need a refresher on how to access the Template Gallery check out the KB Article ["How to Access the Template Gallery"](https://kb.greenhouseuvu.com/how-to-access-the-template-gallery?hsLang=en) Use the template to create a comprehensive **"Client Brand Messaging Doc" ** - Refer to the **"New Client Questionnaire"** and notes from your **"Core Messaging Meeting"** to complete this task.  - Change the name of document to say "(CLIENT NAME) Core Messaging Document" an use their branding colors.  - The document has guidelines for what you should write in each section.  - The **"Positioning - Strategy"** section is where you will need to get more strategic about what to add and might take some additional research or brainstorming with your team.  **DO IT:** Once you have finished your Messaging doc, make sure to review it with another member of Greenhouse and with Josh (Content Writer).   Estimated time: About 1 hour  - [Branding](https://kb.greenhouseuvu.com/branding?hsLang=en) - [Client Experience](https://kb.greenhouseuvu.com/client-experience?hsLang=en) - [Content Marketing](https://kb.greenhouseuvu.com/content-marketing?hsLang=en) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/employee-hiring-operations?hsLang=en) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/employee-onboarding-operations?hsLang=en) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/employee-onboarding-trainings?hsLang=en) - [Google Drive](https://kb.greenhouseuvu.com/google-drive?hsLang=en) - [Green House Experience](https://kb.greenhouseuvu.com/green-house-experience?hsLang=en) - [Green House Website](https://kb.greenhouseuvu.com/green-house-website?hsLang=en) - [Keyword Research](https://kb.greenhouseuvu.com/keyword-research?hsLang=en) - [Lead Generation](https://kb.greenhouseuvu.com/lead-generation?hsLang=en) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/on-campus-event-planning?hsLang=en) - [Paid Media](https://kb.greenhouseuvu.com/paid-media?hsLang=en#main-content) - [Google Ads](https://kb.greenhouseuvu.com/paid-media?hsLang=en#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/reputation-management?hsLang=en) - [Sales Process](https://kb.greenhouseuvu.com/sales-process?hsLang=en#main-content) - [Sales Class Trainings](https://kb.greenhouseuvu.com/sales-process?hsLang=en#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/search-engine-optimization?hsLang=en) - [Social Media](https://kb.greenhouseuvu.com/social-media?hsLang=en#main-content) - [LinkedIn](https://kb.greenhouseuvu.com/social-media?hsLang=en#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/social-media?hsLang=en#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/weekly-all-hands-meetings?hsLang=en) - [Website Development](https://kb.greenhouseuvu.com/website-development?hsLang=en#main-content) - [Elementor Trainings](https://kb.greenhouseuvu.com/website-development?hsLang=en#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/green-house-tools-apps-services?hsLang=en) [![Chill listening crop-3](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?width=98&height=17&name=green%20house%20sales%20and%20marketing.png "Chill listening crop-3")](https://www.greenhouseuvu.com) Copyright © 2026, UVU WSB Marketing Department