Add product tiles to GBP.
This is a unique feature on Google Profiles that most businesses aren't taking advantage of. It is a simple way to "beef up" your GBP and add more keyword opportunities.
Product tiles showcase what the company offers. An Insurance Agent can share the types of insurance they offer, a dessert shop can display the treats they sell, or a Lawyer can highlight the different types of law they practice.
Try to stick to 3-6 products max. Google only shows 3 at a time, so if you can condense their offerings to 3 tiles, that's a win. Product Tiles include a Tile name, a category and a description. You can add the product description directly from their website if they have them listed there, or come up with your own.
Also, use keywords as the product name as much as possible. For example, a light installation company may have the "razzle dazzle" package, but it would be better to title it "Light Installation" since that is what users will be searching. You can then explain within the description of the product the internal name. Like This:
Product Tile Name: Christmas Light Installation
Category: Permanent Light Installation
Description: Our "Razzle Dazzle" Christmas light installation will bring the holiday cheer year round! With this one time setup, you can control the colors and adjust according to the season, as well as create different light shows (flashing, flickering, etc).Contact our team to learn more!
Here is an educational blog on how to add product tiles to a Google Business Profile, as well as a short video sample.
https://moz.com/blog/add-products-to-gmb-listing
Please approve Product Tiles with your Project Manager before submitting.
EST TIME TO COMPLETE: 1 HOUR
GBP Product Tile Training