How to add an SEO plugin to the client's website.
Since most of our clients will be trying to manage their own SEO on their own moving forward, we should install an easy to use plugin that will help them have some basic search optimization.
Some website builders will have their own SEO tools, others, like Wordpress, you will need to find a free one to install for them.
Wix - https://www.wix.com/seo/learn/wix-seo-guide
Squarespace - https://www.squarespace.com/marketing/seo
Wordpress - https://yoast.com/wordpress/plugins/seo/ (make sure to choose the free one)