Search Engine Optimization
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      How to Complete Section 4 of the Technical Site Audit

      1. Watch the video below to see the step by step walk through
      2. Follow the video to complete the following checklist items:
        1. Response Code: 302 - Are there any pages that have a 302 redirect? Is there a specific reason for this? If not recommend switching these pages to a 301 (permanent) redirect.
        2. Response Code: 404 - Are there any pages that are 404ing? Having broken (404ing) pages creates excess work for crawlers. Please provide recommendations on where they could 301 redirect the 404ing pages to!
        3. Duplicate Title Tags - Are they multiple pages with the same title tags? If so please provide recommendations on how the client can have unique title tags on each page
        4. Missing Title Tags - Are they missing title tags? This is a huge opportunity to help their pages rank better. Please provide title tag recommendations for any page with SEO value that is missing a title tag.
        5. Duplicate H1 Tags - Having multiple H1 tags on a page can cause confusion for crawlers. If any pages have multiple H1 tags provide recommendations on which H1 tag to keep and what they should change the other h1 tag to (probably change it to an h2 tag).
        6. Missing H1 Tags - Are they missing h1 tags? This is a another huge opportunity to help their pages rank better. Please provide title tag recommendations for any page with SEO value that is missing an H1 tag.