Instructions:
Note: this used to be the 12- Week Content Calendar but the process has changed now. We are creating a strategic calendar document for our clients.
TEMPLATE: https://docs.google.com/spreadsheets/d/1oZKCLvbMV25ELnBwBSqMVsPJHGkYRrL-SKE9Hlmmr3E/edit?usp=sharing
Click the Link and "MAKE A COPY" then save it to the client's file.
Follow the template to fill out the content. Make sure to dive deep into the TARGET MARKET & COMPETITOR RESEARCH!
Follow the template to fill out the different.
Identify applicable content pillars
- Posts should be centered around one of four selected themes, called content pillars. Content pillars help keep posts organized while allowing for creativity and adaptation to trends. For example, if a client was a cosmetics company, content pillars could be:
- Pillar 1: Beauty and self-care rituals
- Pillar 2: Trendy looks and inspiration
- Pillar 3: Behind-the-scene and brand history
- Pillar 4: Community and user-generated content
Brainstorm content ideas
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- Take the Competitor Research you have created and use it to create a robust strategy with content ideas following the template. Using the content pillars to guide your thinking, come up with ideas for content.
REVIEW the final product with the Social Media consultant.