Create a social media strategy for content recommendations.
Choose 1-3 platforms for the client to focus on that will be the most beneficial to them. You can use factors to determine this such as competitor usage of platforms, content type, effort and bandwidth required. For example, YouTube would take a lot of effort for video but maybe short form video is easier so Instagram and Tik Tok are better options.
Content Strategy
- Give a general overview for each platform.
- What type of content is going to be best? Video, images, Canva graphics. etc.
Content Calendar
Posting Frequency: Review best practices for posting on each platform. You will want to recommend best practices for how many posts per week, which days, and what times to post on those days.
PICK 2 to 3 platforms for the client to focus on based on where their Target audience is. Where do you think they can get the most bang for their buck and reach the right audience. Give them suggestions.
Content Ideas
- List out 10 different post ideas that the client could post on each social media platform. Look to what their competitors are doing as inspiration if you are struggling to come up with 10. Find EXAMPLES to share with the client in your presentation. Reels, carosels, etc. Incorporate links to the content examples in your presentation for the client.
Industry Hashtags
- Use an AI-based Instagram hashtag generator tool like Inflact Hashtag Research Tool to research keywords related to your client's industry. Start with one related word and see what the tool recommends. Choose a variety of hard, medium, and easy keywords to add variety.
