How to create an email campaign to benefit clients.
Draft up a 6 emails to benefit the client.
Always start by asking some of these questions to get an overall picture.
- What are the client goals?
- What does the client need to help them meet those goals?
Make sure to gather information from the client, discuss with them what they already run and which ones would benefit them the most. (ie. educate customer on product)
- Who is their target audience for this email?
Email Types Suggestions
- Welcome Email Series (When someone first signs up what do they get? this could be a series of 3 or so emails (example: 1 right after they sign up, 2 about a week later and 3 a week after that)
- Newsletter for current/past customers of the client,
- Lead generation campaign to target new leads for them
(Tip: If needed spend sometime with another member of greenhouse brainstorming what type of emails would be best for the client.)
Building the Email
Fun Fact: Almost 40 percent of emails are viewed for about eight seconds or fewer, so it’s essential to make it quick and easy for readers to see what’s important about your message.
Additional Questions to ask:
- What is the email about?
- Why should they open it?
- Why should they read it?
- What is the main takeaway?
- What should the customer do next?
Elements to Include:
- Suggested Subject line
- Title (Short, sweet and to the point)
- Suggested Graphic
- Body Text (The meat of what you want to tell your customer but keep it short)
- CTA Button (Example: "Order Now", "Learn More")
- Include any necessary links to their website that you can hyperlink within the email.
For now, simply draft up the emails in a google doc. and have McKenna or Jake review it.