---
title: How to create and post GBP posts
description: Create GBP posts for clients.
---
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# How to create and post GBP posts
## Create GBP posts for clients.
A GBP post (also called an Update) is a short, visually engaging message that businesses use to share information, promotions, or updates directly on their Google Business Profile. These posts are a way to connect with potential customers who discover your business through Google Search or Google Maps. They offer a quick snapshot of what your business offers.
**How to create a GBP post**
Create 1 graphic & 1 caption per week to add to their Google Business Profile (GBP). Each post will need a photo with it. If the client has given us photos from their business, we can use those. If not, we can get stock photos from Canva, or save some time and use the same designs you made to complete your social media tasks! Save the posts in a document in the client’s Reputation Management folder. Review with your project manager before checking this task as complete.
Tips to Create Effective Google My Business Posts:
- Set a clear goal for your post.
- Use high-quality visuals
- Provide informative content
- Highlight your unique selling points
- Include relevant keywords
- Add a call to action (CTA)
Example:
Image: An image of a technician in uniform conducting a thorough inspection of a home, highlighting professionalism and expertise.
Description: "At SafeGuard Pest Control, we're your local pest control experts. Don't let pests take over your home. Our certified technicians use eco-friendly methods to keep your space pest-free. From ants to rodents, we've got you covered. Schedule your inspection today for peace of mind."
Call to Action: "Book Now"
**How to post a GBP post**
Watch the attach video below for direction on how to post a GBP post.
ESTIMATED TIME TO COMPLETE: 20 minutes / week.
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