Blogs are one important element in successful SEO. It gives many benefits in promoting a brand in the market and positioning the website on the first page of Google. However, there are many other competitors out there who may have a better strategy. In this post, we will learn how to create a blog that will win the competition to be the first page on Google.
Tools
Here are a few amazing tools that you may use to build a blog post, that has been proven work:
1. MarketMuse - This tool is great to compare the words/phrases in your blog with the other competitors with the same topic. MarketMuse will give you a score, check the word count, and provide the target score and word count to be more competitive in the market.
2. Write Sonic - This tool will help you to find the best title and meta description for your post. The right keywords for your title and meta description will help Google to find you better.
Elements
Here are some basic elements that need to be included in building your blog posts:
1. Title - You may use WriteSonic to help find the best title for your blog post. Keep the title between 50-60 characters, and make sure to include the keyword you are optimizing.
2. Meta Description - To make a good Meta description, make sure it can attract people to click the link. Keep the meta description between 155-160 characters. Include the keywords in the description.
3. H tags - Make sure you specify the h1, h2, h3, etc. in your blog post to make it easier for the web developer to put your blog on the website. Correctly written h tags can improve searchability on Google.
4. Images - Put a few images in the blog post. When you put images, make sure you resize them to 800 x 600 pixels and save them in a separate folder. Put the <img> tags along with the file name. The correctly written file name can also improve searchability.
5. Alt-Text - In every image you put on the page, make sure to include the alt-text. Alt-text is the description of each picture, which will be helpful to the readers who are unable to see it. Putting keywords in alt-text can contribute to better searchability as well.
6. Optimize on MarketMuse - In order to make your blog post more effective and competitive, make sure you check it on MarketMuse. MarketMuse will show what keywords you already have, and what keywords you are lacking in order to compete with other posts within the same topic.