Creating a good landing page will help the web developer to have a better idea of how they can put it on the website. Here are some items that need to be included on each landing page:
Formatting
1. Title - You may use WriteSonic to help find the best title for your blog post. Keep the title between 50-60 characters, and make sure to include the keyword you are optimizing.
2. Meta Description - To make a good Meta description, make sure it can attract people to click the link. Keep the meta description between 155-160 characters. Include the keywords in the description.
3. H tags - Make sure you specify the h1, h2, h3, etc. in your blog post to make it easier for the web developer to put your blog on the website. Correctly written h tags can improve searchability on Google.
4. Images - When you put images, make sure you resize them to 800 x 600 pixels and save them in a separate folder. Put the <img> tags along with the file name. The correctly written file name can also improve searchability.
5. Alt-Text - In every image you put on the page, make sure to include the alt-text. Alt-text is the description of each picture, which will be helpful to the readers who are unable to see it. Putting keywords in alt-text can contribute to better searchability as well.
Content
1. Services - Include information about what services the company provides to solve the problem.
2. Pricing - Transparency about how much the services/products cost will attract customers more. Include discounts, deals, and other kinds of promotions to catch the customers' attention even more.
3. What comes with - Include the information of what the price they pay will come with. Be clear with whatever will be included in the price. Make it looks like a good deal.
4. What entails - Explain what entails the services/products you provide.
5. Scheduling - Include a button, fillable text box, or link to schedule an appointment for the service. Make sure it is easy for the customers to fill in their information.
6. Reviews - Include some reviews from the previous customers to give more assurance to new customers.
7. Guarantee - Give some kind of guarantee from services/products that you provide will give customers a better assurance.
Each landing page only needs to solve one specific problem. There are three elements that need to be included in creating a landing page:
1. Problem - Show the problem that people usually encounter. Make it clear and personal.
2. Agitate - After you show the problem, make it sound more serious (even scary) if you don't take action to solve the problem.
3. Solution - Give the readers sense of security that you can solve the problem. Promote your solution and make it sounds convincing for them to use your product/service.
To convince the reader, even more, you may include:
4. FAQ - Some people don't want to call you just to ask something simple. Providing FAQ will help them to be more convinced to use your product/service.
5. Review - Include reviews from previous customers to convince the new customers even more.
Make sure you put attractive and engaging images to retain attention from the readers.