Use these method to determine what your campaign budget should be in Google Ads.
Quick Links
Determine the Average Daily Budget
Warning: Average Daily Budget
A campaign's daily spend can be up to twice the amount set as the "Average Daily Budget". This means the client might max out their monthly budget well before the end of the month.
Click the graphic above (or this link) to read more about budgets and spending limits in Google Ads Help.
Calculating Clicks Based on Budget