Google Ads
      Back to home
      1. Knowledge Base
      2. Paid Media
      3. Google Ads

      How to set a budget in Google Ads

      Use these method to determine what your campaign budget should be in Google Ads.

      Quick Links

       

      Determine the Average Daily Budget

       

      Warning: Average Daily Budget

      A campaign's daily spend can be up to twice the amount set as the "Average Daily Budget". This means the client might max out their monthly budget well before the end of the month. 

       

       

      Google Ads Budgets and Spending LimitsClick the graphic above (or this link) to read more about budgets and spending limits in Google Ads Help.

       

      Calculating Clicks Based on Budget