How to create a Google Ads report in Looker Studio

How to create a Google Ads report in Looker Studio for clients with Google Ads.

1. Set up Looker Studio

• Using your team account, sign into Looker 
• Click on "Templates" on the left side banner
• Filter Category by "Google Ads" and select the template you like most

2. Connect to client's Google Ads

• Click "Use my own data" on the top right of the template
• Select the client's account name
• Click "Add"

3. Edit dashboard

• Leave the template (click on the Looker icon) and re-select it
• Click on "Edit" on the top right of the template
• Change template colors to match client's colors and branding
• Delete the box with the name of the client on the top
• If you want, adjust date range (28 days default)
• To adjust charts, select the chart and then adjust specifications under the "Setup" section in the "Chart" box
  
  • Note: leave Date setting on "Auto"
• To change the style, select the chart and then adjust specifications under the "Style" section in the "Chart" box (located on the right)

4. Add pages (if desired)

• To add another page, select "Page" (top bar) > "New page" 

5. Manage multiple pages (if new page is added)

• Open the "Properties" window on the right of the screen 
• With multiple pages created, select "Page" (top bar) > "Manage pages"
  
  • Here you can rename, duplicate, and reorder pages

6. Customize pages (if new page is added)

• Select the applicable page in the "Report Pages" window
• Select "Add a chart" on the top bar
  • Select the chart or graph and customize as necessary

Video Instructions (including inspo design)