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      How to Repurpose content for Video reels & Posts

      🚨 First: Repurposing Is NOT Recycling

      Repurposing is not just reposting something.

      Repurposing =
      Taking one strong idea and repackaging it for a new format, platform, or objective.

      It is strategic amplification.

      STEP 1: START WITH STRATEGY (NOT DOWNLOADS)

      Before touching any assets, answer this:

      🎯 What Is the Goal?

      • Brand awareness?

      • Lead generation?

      • Sales?

      • Partnerships?

      • Community building?

      • TikTok Shop sales?

      • Email subscribers?

      👉 If you don’t know the goal, you can’t repurpose strategically.

      🎯 Who Is The Target Audience?

      Review Core Mesaging doc. If you don't have one. Create one.  


      Ask:

      • What keeps this audience up at night?

      • What emotional trigger moves them?

      • Guilt? Hope? Pride? Impact? Identity?

      🎯 What Has Already Worked?

      Conduct a mini Social Media Audit. On your content as well as competitors. Refer to Social Media Audit. 

      Ask:

      • What posts had the most:

        • Shares?

        • Saves?

        • Comments?

        • Views?

      • Why did they perform well?

        • Strong hook?

        • Emotional storytelling?

        • Collaboration tag?

        • Strong visuals?

        • Clear CTA?

      👉 Look for PATTERNS, not one-offs.

      Example pattern:

      • Emotional storytelling performs well.

      • Founder voice performs better than faceless content.

      • Visual shots get high engagement.

      Now we replicate those patterns intentionally.

      STEP 2: ASSET INVENTORY (What Are We Working With?)

      Before creating anything new, audit what already exists.

      🔎 Audit Categories

      1️⃣ Website

      • Images

      • Mission statements

      • FAQ copy

      • Impact stats

      • Partner quotes

      Tool:

      • CSS Peeper (Chrome extension) to pull imagery

      Ask:

      • Can we turn website copy into a carousel?

      • Can FAQ answers become Reels?

      • Can stats become infographics?

      2️⃣ Instagram / TikTok

      • Old Reels

      • Carousel posts

      • High-performing captions

      Ask:

      • Can we re-edit this with a stronger hook?

      • Can we cut this to 10 seconds instead of 45?

      • Can we change the CTA?

      Example:
      Old post: “We clean rivers in Guatemala.”

      Repurposed:
      Hook:
      “If your bathtub was flooding… would you mop the floor or turn off the faucet?”

      → Use clip from founders podcast (2:20 reference)

      That’s a new Reel.

      Same idea.
      Stronger framing.

      3️⃣ YouTube (Goldmine)

      Find videos that are long form. 

      Repurposing Ideas:

      🎬 Long-form → Short-form:

      • Pull 15–30 second clips

      • Add captions

      • Add hook text

      • Add B-roll overlay

      • Add emotional music

      🎙 Audio → Reel:
      Take founder audio and use it strategically.

      Add text:

      That becomes:

      • Reel

      • TikTok

      • YouTube Short

      One clip → 4 platforms.

      4️⃣ Testimonials = Trust Content

      Example quote:

      “We’re proud to partner with Tidey…”

      Repurpose into:

      • Carousel slide: Partner spotlight

      • Reel: “Why brands choose Tidey”

      • Graphic: Quote over Guatemala photo

      • Case study post

      • LinkedIn post for partnerships

      Strategic question:
      Is this content:

      • For donors?

      • For brand partnerships?

      • For B2B positioning?

      Always align repurpose with goal.

      5️⃣ FAQs = Authority Content

      Turn into:

      • Reel: “How do we prove your impact?”

      • Carousel: “5 Things That Make Tidey Different”

      • Story series: “Nonprofit Myth vs Reality”

      Educational content builds authority.

      6️⃣ Blogs / Emails

      Turn into:

      • 3 carousel posts

      • 5 short quotes

      • 1 infographic

      • 1 Reel script

      One blog = 10+ pieces of content.

      STEP 3: THE REPURPOSING FRAMEWORK

      Here’s the formula students should follow:

      🧠 The 4–Angle Repurpose Model

      Take one core idea and repurpose it through 4 lenses:

      1. Emotional

      2. Educational

      3. Social Proof

      4. Action-Driven

      Example Core Idea:
      “We clean rivers in Guatemala.”

      Emotional Angle

      “Children are playing next to this river.”

      Hook:
      “You can’t unsee this.”

      Educational Angle

      “80% of ocean plastic starts in rivers.”

      Hook:
      “The ocean isn’t the source. Rivers are.”

      Social Proof Angle

      “Here’s what our partners say.”

      Action Angle

      “$5 funds X pounds of plastic removal.”

      One idea.
      Four strategic executions.

      STEP 4: EXECUTION CHECKLIST

      Before posting repurposed content:

      ✔ Does it have a strong hook in first 3 seconds?
      ✔ Is the text large and readable?
      ✔ Is there a clear CTA?
      ✔ Is it optimized for platform (Reel vs TikTok vs LinkedIn)?
      ✔ Is the goal clear?

      If not — it’s just recycled content.

      STEP 5: PLATFORM-SPECIFIC STRATEGY

      Instagram

      • Emotional storytelling

      • Visual impact

      • Reels with hooks

      • Carousels for saves

      TikTok

      • Strong hook

      • Fast cuts

      • Text overlays

      • Educational or opinion-based takes

      • TikTok Shop integration for bracelets

      LinkedIn

      • Partnership focus

      • Impact stats

      • Founder POV

      • B2B positioning

      STEP 6: MULTIPLY OUTPUT

      1 YouTube video can become:

      • 3 Reels

      • 5 TikToks

      • 2 LinkedIn posts

      • 1 Carousel

      • 4 Quote graphics

      • 1 Email

      • 1 Blog recap

      This is how agencies scale.

      COMMON STUDENT MISTAKES

      🚫 Just reposting without reframing
      🚫 No hook
      🚫 No CTA
      🚫 Not aligning with goal
      🚫 Not checking what performed well first
      🚫 Making it about the brand instead of the audience