Write blogs for Green House and clients to drive authority and boost SEO.
What are blogs?
SEO blogs are short (1000 - 1300 word) online articles used to generate keyword authority and improve SEO. Blogs are typically high-funnel, meaning they should provide a general overview of a specific topic or subject.
Why are blogs important?
Blogs can significantly impact organic traffic, improve customer conversions, and positively (or negatively) affect reputation. Whether for Green House or clients, blogs should be professional, organized, and provide unique value to readers.
How to write a blog
Here are some tips to writing a successful blog article:
1. Plan topics with Project Lead
If you fail to plan, you plan to fail. Talk with your project lead to discuss the specific topics (keywords) you should cover in your blog posts. They should be specific to the project you are working on but broad enough provide sufficient content.
Tip: When writing more than one blog for the same client, make sure all topics are distinct from each other. This will help prevent topic overlap and make the writing process easier.
2. Ensure rankability in Moz
Before researching and writing blog posts, go to Moz (login information here) and navigate to the Keyword Research tool to ensure rankability for your topics. The ideal combination is a high monthly volume and a low/moderate difficultly. If a topic looks too difficult to rank for, use the Keyword Suggestions tool to find a similar but different keyword.
Tip: Speak with your Project Lead if you have concerns about topic rankability.
3. Communicate topics with client
If writing a blog for a client, communicate your selected topics and reasoning for selecting them. Ensure the client is comfortable with your selection and address any concerns they may have. This will build client trust and help the blog stay posted on the client's website for longer.
2. The 80/20 Rule
When writing, 80% of time should be spent researching the topic and outlining the article while the remaining 20% should be actually spent writing. With a clear outline and supporting research, the writing process will be much easier.
Tip: Create a detailed outline (1 Header > 2 Header > 3 Header) prior to writing each blog post. Include research sources in your outline. Outlining should take most of your time!
3. Content Revision
After having written your blog, read through it carefully. Ensure grammar, spelling, and voice are consistent throughout the article and make any changes if necessary. Use tools like Chat GPT or the Green House Content Writer for help with the revision process.
Tip: Read your blog draft out loud to help with flow and revision.
4. SEO Revision in Marketmuse
Thanks to the outlining process, you will find your blog is organized and on-topic. However, some minor SEO revisions will be needed to ensure the blog has sufficient keyword density.
To do this, we will use Marketmuse (login information here):
- Sign into Marketmuse.
- Click on the Optimize tab (left banner).
- Enter your primary keyword into the top bar.
- Select Run / Fetch.
- Note the keyword suggestions in the right banner.
- Insert or substitute in keywords where possible.
- Try to get the Content Score above the Target.
- Ensure the Word Count is equal to or greater than the Target.
5. Insert images
To break up text, insert images or graphs into your blog. Pictures are commonly placed before major headers and should relate to the information included in the section. Professionals recommend including at least one graphic per page, or one graphic per page scroll.
6. Approve final with Project Lead
Take your final blog draft to your Project Lead for a final revision and make any changes, if needed. You can also consult the Content Writer for any help!