--- title: B2B Content Writing Guide description: Your one-stop-shop for content parameters regarding all different kinds of B2B content! --- [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://kb.greenhouseuvu.com) [Knowledge Base](https://kb.greenhouseuvu.com/migrated) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com) Website Development - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) [Back to home](https://kb.greenhouseuvu.com/migrated) 1. [Knowledge Base](https://kb.greenhouseuvu.com/migrated) 2. Website Development - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) # B2B Content Writing Guide ## Your one-stop-shop for content parameters regarding all different kinds of B2B content! ### **Blog Posts** Word Count:  - 1,500–2,500 words Keyword Strategy:  - Long-tail, niche industry terms - Semantic relevance; ~1–2% primary keyword density Funnel Stage:  - High (Awareness) — Attracts professionals seeking to learn or explore Questions:  - Is this content educational and informative, not salesy? - Does it target industry-specific challenges or trends? ### **Ebooks/Whitepapers** Word Count:  - 2,500–5,000 words (10–30 pages) Keyword Strategy:  - Optimized landing page - In-document semantic coverage of broad problems Funnel Stage:  - Medium (Consideration) — Acts as a lead magnet for prospects evaluating solutions Questions: - Is it downloadable and gated? - Does it solve a problem in depth or guide strategic thinking? ### **Home Pages** Word Count:  - 400–600 words Keyword Strategy:  - Core service/product category terms - Brand name; scannable headlines Funnel Stage:  - High (Awareness) — Orients first-time visitors; guides next steps Questions: - Does this give an overview of what the company offers? - Is it designed to direct users to deeper pages? ### **Service Pages** Word Count:  - 500–800 words Keyword Strategy:  - 1 primary keyword + 1–2 semantically related terms; - 2–3 mentions per 100 words Funnel Stage:  - Low (Decision) — Helps visitors evaluate a specific offering Questions: - Does this page describe one clear service? - Is the goal to persuade a prospect to inquire or buy? ### **Landing Pages** Word Count: - 100–300 words Keyword Strategy:  - Message match from ads/emails - Tight focus on one CTA Funnel Stage:  - Low (Decision) — Targets ready-to-act users Questions: - Is this page about one single offer or conversion action? - Does it lack distractions like full navigation or unrelated content? ### **About Us Pages** Word Count:  - 500–1,000 words Keyword Strategy:  - Light industry terms - Focus on trust and branding; E-E-A-T support Funnel Stage:  - Medium (Consideration) — Builds trust, validates credentials Questions:  - Does this tell the company's story and highlight values or team members? - Would a potential buyer read this to decide if they trust the company? ### **Portfolio/Case Study Pages** Word Count:  - 500–1,500 words per case study Keyword Strategy:  - Client industry terms - Outcome-focused phrases; stats and quotes Funnel Stage:  - Low (Decision) — Provides proof to support buying decisions Questions:  - Does this demonstrate past work or client results? - Is the goal to show how your solution performs in real-world situations? ### **Category Pages (SEO/Ecomm)** Word Count:  - 200–400 words (intro text before listing content) Keyword Strategy:  - Category name + variations - Brief and helpful copy Funnel Stage:  - Medium (Consideration) — Helps users browse and compare Questions: - Does this page group related services/products under one topic? - Is there a short intro text helping orient the user? [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://www.greenhouseuvu.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_original_black.png)](https://facebook.com/greenhouseuvu) - [![instagram_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/instagram_original_black.png)](https://www.instagram.com/thegreenhouseuvu/) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_original_black.png)](https://twitter.com/gogreenuvu) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_original_black.png)](https://www.linkedin.com/company/greenhouseuvu) - [![youtube_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/youtube_original_black.png)](https://www.youtube.com/@greenhouseuvu) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com)