--- title: B2C Content Writing Guide description: Your one-stop-shop for content parameters regarding all different kinds of B2C content! --- [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://kb.greenhouseuvu.com) [Knowledge Base](https://kb.greenhouseuvu.com/migrated) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com) Website Development - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) [Back to home](https://kb.greenhouseuvu.com/migrated) 1. [Knowledge Base](https://kb.greenhouseuvu.com/migrated) 2. Website Development - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) # B2C Content Writing Guide ## Your one-stop-shop for content parameters regarding all different kinds of B2C content! ### **Blog Posts** Word Count: - 800–1,500 words Keyword Strategy: - Popular consumer phrases - Natural language; ~1% primary keyword density Funnel Stage: - High (Awareness) — Educational or entertaining Questions: - Is this written for curiosity or lifestyle appeal? - Does it help a customer solve a minor problem or learn something new? ### **Ebooks/Guides** Word Count: - 1,500–3,000 words (5–15 pages) Keyword Strategy: - Optimized landing page - Simple, visual in-document content Funnel Stage: - High (Awareness) — Usually a lead magnet or brand builder Questions: - Is this downloadable content for a general audience? - Does it provide practical, useful information in a skimmable format? ### **Home Pages** Word Count: - 300–600 words Keyword Strategy: - Brand + product category terms - Concise and emotionally engaging Funnel Stage: - High (Awareness) — First impression and navigation hub Questions: - Can a new visitor instantly understand what the brand sells? - Is the page built to drive people deeper (to product or promo pages)? ### **Service/Product Pages** Word Count: - 300–600 words Keyword Strategy: - Exact product/service term; common modifiers (size, color, location) - ~1–2% keyword density Funnel Stage: - Low (Decision) — Visitor is comparing or ready to buy Questions: - Does this clearly present one product/service? - Does it include a clear call-to-action like “Add to Cart” or “Call Now”? ### **Landing Pages** Word Count: - 150–300 words Keyword Strategy: - Message match with ad/email - One CTA; use of power words Funnel Stage: - Low (Decision) — Designed purely for conversion Questions: - Is this page focused on one offer or campaign? - Is the copy short and focused entirely on the conversion? ### **About Us Pages** Word Count: - 300–700 words Keyword Strategy: - Brand personality - Product category mentioned naturally Funnel Stage: - Medium (Consideration) — Trust and connection builder Questions: - Does it introduce the brand's story or founder? - Is it emotional or value-driven rather than promotional? ### **Portfolio/Testimonials** Word Count: - 300–800 words per story (or short quotes/testimonials) Keyword Strategy: - Customer outcomes; natural long-tail phrases Funnel Stage: - Low (Decision) — Provides social proof and trust Questions: - Is this showing customer quotes or before/after results? - Is it meant to reassure someone before they buy? ### **Category Pages (SEO/Ecomm)** Word Count: - 200–300 words Keyword Strategy: - Category keyword; short, enticing copy - Optionally add FAQs for richer SEO Funnel Stage: - Medium (Consideration) — Browsing and filtering intent Questions: - Is this a shopping or browsing page with a short intro? - Does it help customers choose between product types? 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