--- title: How to create a Core Messaging Doc description: Learn what a core messaging doc is and how to complete it. --- [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://kb.greenhouseuvu.com) [Knowledge Base](https://kb.greenhouseuvu.com/migrated) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com) Branding - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) [Back to home](https://kb.greenhouseuvu.com/migrated) 1. [Knowledge Base](https://kb.greenhouseuvu.com/migrated) 2. Branding - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) # How to create a Core Messaging Doc ## Learn what a core messaging doc is and how to complete it. **Q: What is a Core Messaging Doc?** A document that outlines the key, essential messages a company wants to communicate about its brand, product, or service.  **Why is it important?**  Our job is to help your clients clarify their message. You as a consultant should be able to explain exactly what your client does in a very simple way. If you can't, go do some more research!  Marketing is all about **knowing the brand**, **knowing your audience**, **crafting a strategic message** and then **repeating that message** to them over and over again.  > **TIP:** Anytime a new team member jumps on a client project, have them review the Core Messaging Doc to make sure they are clear on the client.  **DO IT:** Create a Brand Messaging doc. 👇Use the template "[Client Core Messaging Doc](https://docs.google.com/document/d/1UEhLtj3I-oRZjB_X8CZnPFNpr0-BeZ9pgQXNJfaW_7s/edit?usp=drive_link)" in the Template Gallery👇 - It is a Google Doc listed under "Basics" - This should already be in your client folder but if it's not, make sure to add it.  If you need a refresher on how to access the Template Gallery check out the KB Article ["How to Access the Template Gallery"](https://kb.greenhouseuvu.com/how-to-access-the-template-gallery) Use the template to create a comprehensive **"Client Brand Messaging Doc" ** - Refer to the **"New Client Questionnaire"** and notes from your **"Core Messaging Meeting"** to complete this task.  - Change the name of document to say "(CLIENT NAME) Core Messaging Document" an use their branding colors.  - The document has guidelines for what you should write in each section.  - The **"Positioning - Strategy"** section is where you will need to get more strategic about what to add and might take some additional research or brainstorming with your team.  **DO IT:** Once you have finished your Messaging doc, make sure to review it with another member of Greenhouse and with Josh (Content Writer).   Estimated time: About 1 hour  [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://www.greenhouseuvu.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_original_black.png)](https://facebook.com/greenhouseuvu) - [![instagram_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/instagram_original_black.png)](https://www.instagram.com/thegreenhouseuvu/) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_original_black.png)](https://twitter.com/gogreenuvu) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_original_black.png)](https://www.linkedin.com/company/greenhouseuvu) - [![youtube_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/youtube_original_black.png)](https://www.youtube.com/@greenhouseuvu) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com)