---
title: How to create and manage landing pages with Swipe Pages
description: This guide explains how to create landing pages using Swipe Pages for client campaigns. Each client should have its own project in Swipe Pages to maintain organization and brand consistency.
---

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# How to create and manage landing pages with Swipe Pages

## This guide explains how to create landing pages using Swipe Pages for client campaigns. Each client should have its own project in Swipe Pages to maintain organization and brand consistency.

### **Why Swipe Pages?**

Swipe Pages is our go-to tool for high-converting, optimized landing pages. It allows quick deployment of pages for ads while maintaining design flexibility and speed.

#### **Access & Setup**

1. **Log In:** 
     - Go to[Swipe Pages](https://swipepages.com/)
     - Log in with the **Green House master account** (check Green House Passwords for credentials).
2. **Workspace Check:** 
     - Confirm you are in the **Agency/Team Workspace**, not your personal account.

### **Step 1: Create a New Project for the Client**

Each client should have a **dedicated project** in Swipe Pages for organization.

1. Click **Projects** from the left-hand menu.
2. Select **Create Project**.
3. Name the project using the following format:  
   **\[Client Name\] – GH Landing Pages** *(Example: Bean Orthodontics – GH Landing Pages)*.
4. Assign the correct **workspace/team members** if needed.

### **Step 2: Build the Landing Page**

1. **Inside the client’s project**, click **Create Landing Page**.
2. Choose a **template** or **start from scratch**. 
     - Recommended: Use a template that aligns with **conversion goals** (lead capture, appointment booking, etc.).
3. **Add Branding Elements:** 
     - Logo
     - Brand colors
     - Fonts (match client guidelines)
4. **Content Requirements:** 
     - Headline with primary offer/service
     - Hero section with CTA button
     - Short benefit-focused copy
     - Lead capture form (Name, Email, Phone at minimum)
     - Testimonials or trust signals
     - Clear footer with privacy policy link

### **Step 3: Set Up Forms & Integrations**

- Connect forms to **client email or CRM** (if applicable).
- **Form Action:** Always include an email notification to the client + internal team.
- Add Google tacking information under settings.

### **Step 4: Configure Page Settings**

- **SEO:** Add meta title and description (basic optimization).
- **Favicon:** Add client logo.
- **Mobile Optimization:** Use Swipe Pages preview to confirm design works on all breakpoints.

### **Step 5: Publish & Test**

1. Click **Publish**.
2. Use **client subdomain** under our Swipe Pages domain OR custom domain if the client provides DNS access. 
     - Default naming:  
       **\[offer or promo or whatever fits best\].\[client’s domain\].com** *(Example: promo.beanortho.com)*
3. Test: 
     - Form submissions
     - Button links
     - Page speed (Swipe Pages usually handles this well)

### **Step 6: Share Preview & Approvals**

- Share the **preview link** with the client before publishing live.
- Get final approval before pushing live.

### **Ongoing Management**

- If making updates, always:
  
    1. Duplicate the live page first (create a backup).
    2. Make slight changes and run A/B Testing.
    3. Delete underperforming version after testing (2 weeks minimum).

### **Best Practices**

- Keep text **short and benefit-driven**.
- Avoid navigation links (minimize distractions).
- Use **bold CTAs above the fold**.
- Include at least one **trust element** (testimonial, badge, review snippet).

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