---
title: How to perform an Instagram Audit
description: Learn how to complete the Instagram portion of the Social Media Audit for the Fertilizer package.
---

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- [Branding](https://kb.greenhouseuvu.com/migrated/branding)
- [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience)
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    - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads)
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    - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit)
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1. [Knowledge Base](https://kb.greenhouseuvu.com/migrated)
2. [Social Media](https://kb.greenhouseuvu.com/migrated/social-media)
3. Social Media Audit

- [Branding](https://kb.greenhouseuvu.com/migrated/branding)
- [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience)
- [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing)
- [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations)
- [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations)
- [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings)
- [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive)
- [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience)
- [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website)
- [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research)
- [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation)
- [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning)
- [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) 
    - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads)
- [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management)
- [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) 
    - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings)
- [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization)
- [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) 
    - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin)
    - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit)
- [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings)
- [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) 
    - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings)
- [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services)

# How to perform an Instagram Audit

## Learn how to complete the Instagram portion of the Social Media Audit for the Fertilizer package.

### Profile Information

**Purpose:** A well-optimized profile enhances brand visibility and engagement! 

**Action Items:** Fill out the following information. 

- **Name on Account** 
    - List out the account name. Look for typos or discrepancies, or even ways to improve the client’s presence. 
    - Analyze the consistency and clarity of the account name. Also look at consistency across platforms. 
- **Profile Picture** 
    - Copy or download the profile image
    - Examine the profile picture’s relevance to the account’s purpose. Also look at consistency across platforms. Does the image match what the client does and is it a good format for round social media profile images?
- **Handle Name** 
    - Copy and paste the handle
    - Analyze the handle’s uniqueness and memorability. Also look at consistency across platforms.
    - Connect the handle to the brand, keywords, or personal identity.
- **URL** 
    - Paste in the profile link
- **Bio Descriptions** 
    - Copy and paste 
    - Analyze the bio text for clarity, conciseness, and brand messaging. Look at the key information conveyed in the bio and if any improvements can be made. 
- **Link in Bio** 
    - Examine the link provided in the bio (if applicable).
    - Connect the link to specific campaigns, promotions, or content.
    - Summarize the call-to-action or purpose of the link and suggest improvements if needed. Maybe the client would benefit from a [dynamic link in bio](https://influencermarketinghub.com/link-in-bio-tools-instagram/) if they are regularly needing multiple links or it would benefit customers.
- **Last Active Date / Post Date** 
    - Find the date of the last post the client posted. 
- **Multiple Accounts Found** 
    - This is rare but sometimes happens. Do a quick search of the client’s name to see if they have outdated and unused social media accounts. 
- **Profile Analysis** 
    - Combine insights from all the above elements.
    - Identify strengths, weaknesses, and opportunities for improvement.
    - Summarize actionable recommendations for optimizing the account’s profile and performance.

### Account Statistics Overview

- **Followers** 
    - List out the current number of followers
- **Frequency of Posting (Per Week)** 
    - Just average this out based on looking at their posting frequency. 
- **Engagement Rate** 
    - This is a great, free Instagram engagement rate calculator you can use. It's free for a few uses a day. 
          - [https://phlanx.com/engagement-calculator](https://phlanx.com/engagement-calculator)
- **Account Statistics Analysis** 
    - Dive deeper into all this and provide insights on 
          - **Frequency of Posting (Per Week):** 
                  - Examine the consistency of posting frequency.
                  - Connect posting patterns to engagement levels (e.g., more frequent posts may lead to higher engagement).
                  - Summarize the optimal posting frequency based on audience response.
          - **Engagement Rate:** 
                  - Calculate the engagement rate (likes, comments, shares) per post.
                  - Connect engagement metrics to specific types of content (e.g., videos, images, stories).
                  - Summarize which posts resonate most with the audience.
    - **Overall Analysis:** 
          - Combine insights from followers, posting frequency, and engagement.
          - Identify patterns or correlations (e.g., higher engagement on certain days or times).
          - Summarize actionable recommendations for improving social media performance.
          - Give some good insights into [what time of day is best for posting on Instagram](https://blog.hootsuite.com/best-time-to-post-on-instagram/#Best_time_to_post_Reels_on_Instagram). 
                  - Use the clients business insights if you have access.
                  - Generally the best post time for Instagram Reels is 9 AM and 12 PM, Monday to Thursday.
                  - You can refer to the chart below for specific times for Instagram image posts. ![](https://lh7-us.googleusercontent.com/63e8K17SkGAGNpEKWJvrBMCElLyN-iESyVyvj50tBa_Y_xfQj8BSvNez8DbXSarWEFQ6GW6qKjGMvEn-2jALszo3tvGcu85Lknd6h3wCBwkkZppsRc-ykqUJPd6yliyWZMeVPJQVOIAPb8seX1Lp71Y)

 

### Platform Demographics

No edits actually need to happen to this section! These numbers are standard and just useful information preloaded into the audit that can help you understand which social media platforms the client’s target audience spends their time on. 

 

### Best Performing Posts

- **Purpose**: Analyzing a client’s best-performing Instagram posts sheds insights into what content resonates most with their audience. By understanding which posts receive the highest engagement, we can refine our social media strategy, create more relevant content, and optimize future campaigns to drive better results.
- **Action Items**: If you have access to the client’s business account, you can find performance data inside the business analytics in the Instagram app. If not, spend some time scrolling the client’s Instagram and identify the most liked post. *There are a few metrics you can use to determine the best performing post. Usually these all line up but not always. Often the most liked post is also the most shared, but not always the most commented on as a giveaway post may have more comments than any other post. In most cases, likes or shares are the best metrics to determine best performing post. * 
    - **Post** 
          - **Photo** 
                  - Instagram doesn’t let you copy images. You can use an [Instagram Image Downloader](https://inflact.com/downloader/instagram/photo/) tool to paste the link and then download the image. 

- - - - Insert it **into** the cell
          - **Post URL Link** 
                  - Copy and paste the link to the post
          - **Post Caption** 
                  - Copy and paste the post caption to analyze for performance
          - **CTA** 
                  - There may not be one, but if so, list it. If not, just put “N/A”
          - **Content Type** 
                  - Reel, carousel, single image, etc. 
    - **Post Timing** 
          - Date
          - Day of Week
    - **Statistics** 
          - **Likes** 
                  - Number of likes on the post
          - **Comments** 
                  - Number of comments on the post
          - **Shares** 
                  - Only possible if you have access to the client’s Instagam and they are using a business account. If you don’t have access, just write “Unavailable” 

 

### Action Plan & Strategies

- **Platform Objectives**

- **What's Working?**

- **What Could Be Improved?**

- **Action Items**

 

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