--- title: Green House Video Shoot Process  description: If you've never done a video shoot before here are the basics of all the things you should consider. The actual template to prepare for the shoot is a lot simpler but here is a more robust plan to und --- [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://kb.greenhouseuvu.com) [Knowledge Base](https://kb.greenhouseuvu.com/migrated) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com) Social Media - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) [Back to home](https://kb.greenhouseuvu.com/migrated) 1. 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Social Media - [Branding](https://kb.greenhouseuvu.com/migrated/branding) - [Client Experience](https://kb.greenhouseuvu.com/migrated/client-experience) - [Content Marketing](https://kb.greenhouseuvu.com/migrated/content-marketing) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/migrated/employee-hiring-operations) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/migrated/employee-onboarding-operations) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/migrated/employee-onboarding-trainings) - [Google Drive](https://kb.greenhouseuvu.com/migrated/google-drive) - [Green House Experience](https://kb.greenhouseuvu.com/migrated/green-house-experience) - [Green House Website](https://kb.greenhouseuvu.com/migrated/green-house-website) - [Keyword Research](https://kb.greenhouseuvu.com/migrated/keyword-research) - [Lead Generation](https://kb.greenhouseuvu.com/migrated/lead-generation) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/migrated/on-campus-event-planning) - [Paid Media](https://kb.greenhouseuvu.com/migrated/paid-media) - [Google Ads](https://kb.greenhouseuvu.com/migrated/paid-media#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/migrated/reputation-management) - [Sales Process](https://kb.greenhouseuvu.com/migrated/sales-process) - [Sales Class Trainings](https://kb.greenhouseuvu.com/migrated/sales-process#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/migrated/search-engine-optimization) - [Social Media](https://kb.greenhouseuvu.com/migrated/social-media) - [LinkedIn](https://kb.greenhouseuvu.com/migrated/social-media#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/migrated/social-media#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/migrated/weekly-all-hands-meetings) - [Website Development](https://kb.greenhouseuvu.com/migrated/website-development) - [Elementor Trainings](https://kb.greenhouseuvu.com/migrated/website-development#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/migrated/green-house-tools-apps-services) # Green House Video Shoot Process  ### **Green House Video Shoot Process** If you've never done a video shoot before here are the basics of all the things you should consider. The actual template to prepare for the shoot is a lot simpler but here is a more robust plan to understand the shot list.    **Main- Tasks** Review Content strategy/additional research  Create shot list /review with PM or consultant  Shoot prep/ confirm shoot with client  Post shoot follow up (in a meeting or otherwise) - client communication and review with them in meetings the content.    **PHASE 1: STRATEGY ALIGNMENT (Required Before Any Planning)** If repurposing → complete repurposing training first. 1. **Define Strategic Objective** - What is the primary goal? - Awareness - Lead Generation - Authority/Brand Building - Sales Conversion - How will we measure success? - Views - Follows - Shares - Leads - Conversions - Review Core Messaging Doc - Define: - Target audience - Customer problem being addressed - Funnel stage Output: ✔ Clear content goal ✔ KPI defined ✔ Messaging direction aligned ### **PHASE 2: RESEARCH & CREATIVE DIRECTION ** - Review competitor content - Identify strategically aligned trends - Save example references - Confirm platform specs (Reel/TikTok, etc.) Output: ✔ 3–5 example references ✔ Clear creative direction ### **PHASE 3: PRE-PRODUCTION** 1. **Shot List Development** Each video must include: - Short description (not just a number) - Hook (visual + verbal/text on screen) - Script or prompt questions - Audio link (if trend-based) - Format (9:16 vertical) - Intended KPI (optional but recommended) If no example exists → create frame-by-frame shot plan. 1. **B-Roll Planning (Mandatory)** Capture 2 types: 1️⃣ Dynamic B-Roll - Movement-based shots - Can be used across multiple videos 2️⃣ Static B-Roll - Steady framing - Designed for text overlays - Usable for static posts 1. **Shoot Logistics Checklist** - Confirm date + time - Confirm location access - Lighting conditions checked - Charging/power access - Equipment checklist: - Camera (whose phone will you film it?) Make sure your phone is fully charged. - Mics - Tripods - Wardrobe guidance sent - Props confirmed - Backup plan (weather/tech failure) ### **PHASE 4: CLIENT COMMUNICATION** **Before Shoot** - Send confirmation email/message - Date/time - Location - Expectations - Time commitment - Needed props/people - Schedule calendar block **After Shoot** - Send thank you - Confirm editing timeline - Set expectation for delivery date ### **PHASE 5: SHOOT DAY EXECUTION** - Assign roles if necessary - Lead filmer  - Assistant - Detail checker - Test audio before filming - Check lighting - Capture primary shots - Capture alternates - Capture B-roll (both types) - Review footage before leaving DO NOT leave without confirming: ✔ Audio quality ✔ At least 2 usable takes per core clip #### **PHASE 6: POST-PRODUCTION** Editing Platform: DaVinci Resolve (Free) **Editing Standards:** - Format vertical (9:16) - Optimize hook (first 3 seconds matter most) - Clean captions - On-brand text styling - Remove filler Internal Review Before Sending: - Is hook strong? - Does this align with strategy? - Does this solve the target problem? ### **PHASE 7: DELIVERABLES** **File Naming Convention** ClientName\_VideoConcept **Folder Structure** Folder 1: Completed Content - Final videos - Captions (Google Doc) - Audio links - Platform-ready files Folder 2: Raw Files - - No text overlay - Organized by concept ### **PHASE 8: CLIENT REVIEW PROCESS** - - Review content with the client in the meeting.  ✔ 1 Round of Revisions Included Feedback Requirements: - - Must leave comments in Google folder - Include timestamps - Be specific Timeline: - Client has X days to submit revisions - GH has X days to implement Clarify: Revision = small edits (text, trim, caption changes) Reshoot = new filming required (not included unless approved) ### **PHASE 9: PERFORMANCE REVIEW** After publishing: Share instagram stats with clients. Show them the stats in meta business suite.  - Track KPIs - Compare to goal - Identify: - Top hooks - Retention drop-off - Engagement drivers - Document learnings - Adjust future strategy Resources:  Include long form content brief [https://docs.google.com/document/d/1OlXG4KS8f0m1YpUni44u-AW34h7XDgf9A87uilP9\_Ro/edit?usp=sharing](https://docs.google.com/document/d/1OlXG4KS8f0m1YpUni44u-AW34h7XDgf9A87uilP9_Ro/edit?usp=sharing)  ​​ [![company logo](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=120&name=green%20house%20sales%20and%20marketing.png)](https://www.greenhouseuvu.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_original_black.png)](https://facebook.com/greenhouseuvu) - [![instagram_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/instagram_original_black.png)](https://www.instagram.com/thegreenhouseuvu/) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_original_black.png)](https://twitter.com/gogreenuvu) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_original_black.png)](https://www.linkedin.com/company/greenhouseuvu) - [![youtube_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/youtube_original_black.png)](https://www.youtube.com/@greenhouseuvu) - [Go to greenhouseuvu.com](https://www.thegreenhouseuvu.com)