--- title: Reputation management 101 description: Start here to learn about reputation management, what it is, and why it's important! --- [Skip to content](https://kb.greenhouseuvu.com/reputation-management-101#main-content) English Show submenu for translations ![green house sales and marketing.png\]](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?height=35&name=green%20house%20sales%20and%20marketing.png) Open main navigation Close main navigation - English Show submenu for translations - Go to greenhouseuvu.com Go to greenhouseuvu.com Hi, how can I help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.greenhouseuvu.com/?hsLang=en) 2. [Reputation Management](https://kb.greenhouseuvu.com/reputation-management?hsLang=en) # Reputation management 101 ## Start here to learn about reputation management, what it is, and why it's important! ### **Background:** At Green House, **reputation management = local SEO**. While every aspect of reputation management is considered local SEO, not every aspect of local SEO is considered reputation management. You will hear the terms used interchangeably, but don’t let that confuse you. While there are subtle differences between the two, you won’t need to understand those differences to be effective! ![Circles](https://kb.greenhouseuvu.com/hs-fs/hubfs/Circles.png?width=284&height=284&name=Circles.png) > *While every aspect of reputation management is considered local SEO, not every aspect of local SEO is considered reputation management.* ### What does reputation management mean? Reputation management is the practice of monitoring, influencing, and maintaining the perception and visibility of a brand or business. ### How is local SEO different from website SEO? Local SEO is the practice of optimizing a Google Business profile (GBP), or someone’s online directories, where website SEO is optimizing a website. While both can go hand-in-hand, the practice of helping businesses get found in local (“near me”) searches is local SEO, while website SEO catches much broader searches.  ### How does reputation management improve local online ranking? There are three ranking factors Google has specifically provided for local SEO. The reputation management element of the Fertilizer Package is centered around these three ranking factors: #### **1. Distance: How close you are to the person who is searching on Google.** #### **2. Relevance: How similar the products or services you offer are to the searchers’ intent.** #### **3. Prominence: How established your brand is online compared to your competitors.** ### Reputation management impact: Unlike website SEO, which can take six months to years to have significant impact, adjustments to local SEO can create significant ranking impact in just a few months.  - [Branding](https://kb.greenhouseuvu.com/branding?hsLang=en) - [Client Experience](https://kb.greenhouseuvu.com/client-experience?hsLang=en) - [Content Marketing](https://kb.greenhouseuvu.com/content-marketing?hsLang=en) - [Employee Hiring Operations](https://kb.greenhouseuvu.com/employee-hiring-operations?hsLang=en) - [Employee Onboarding Operations](https://kb.greenhouseuvu.com/employee-onboarding-operations?hsLang=en) - [Employee Onboarding Trainings](https://kb.greenhouseuvu.com/employee-onboarding-trainings?hsLang=en) - [Google Drive](https://kb.greenhouseuvu.com/google-drive?hsLang=en) - [Green House Experience](https://kb.greenhouseuvu.com/green-house-experience?hsLang=en) - [Green House Website](https://kb.greenhouseuvu.com/green-house-website?hsLang=en) - [Keyword Research](https://kb.greenhouseuvu.com/keyword-research?hsLang=en) - [Lead Generation](https://kb.greenhouseuvu.com/lead-generation?hsLang=en) - [On-Campus Event Planning](https://kb.greenhouseuvu.com/on-campus-event-planning?hsLang=en) - [Paid Media](https://kb.greenhouseuvu.com/paid-media?hsLang=en#main-content) - [Google Ads](https://kb.greenhouseuvu.com/paid-media?hsLang=en#google-ads) - [Reputation Management](https://kb.greenhouseuvu.com/reputation-management?hsLang=en) - [Sales Process](https://kb.greenhouseuvu.com/sales-process?hsLang=en#main-content) - [Sales Class Trainings](https://kb.greenhouseuvu.com/sales-process?hsLang=en#sales-class-trainings) - [Search Engine Optimization](https://kb.greenhouseuvu.com/search-engine-optimization?hsLang=en) - [Social Media](https://kb.greenhouseuvu.com/social-media?hsLang=en#main-content) - [LinkedIn](https://kb.greenhouseuvu.com/social-media?hsLang=en#linkedin) - [Social Media Audit](https://kb.greenhouseuvu.com/social-media?hsLang=en#social-media-audit) - [Weekly All Hands Meetings](https://kb.greenhouseuvu.com/weekly-all-hands-meetings?hsLang=en) - [Website Development](https://kb.greenhouseuvu.com/website-development?hsLang=en#main-content) - [Elementor Trainings](https://kb.greenhouseuvu.com/website-development?hsLang=en#elementor-trainings) - [Green House Tools (apps/services)](https://kb.greenhouseuvu.com/green-house-tools-apps-services?hsLang=en) [![Chill listening crop-3](https://kb.greenhouseuvu.com/hs-fs/hubfs/green%20house%20sales%20and%20marketing.png?width=98&height=17&name=green%20house%20sales%20and%20marketing.png "Chill listening crop-3")](https://www.greenhouseuvu.com) Copyright © 2026, UVU WSB Marketing Department