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      Student Lead Gen Assignments (Sales Tasks)

      Required weekly sales/marketing tasks

      Starting during your second week at Green House, you will be required to start completing various "sales tasks" that contribute to Green House. This is an opportunity to learn new skills and to show your project manager that you are adding value to our firm. Here is how the sales task assignment will work: 

      There are over a dozen tasks, shown in detail on the next page. You should complete one of these tasks per week while you are at Green House, and you should complete each task at least once during your first three months. The objective is to add value to Green House, familiarize our new team member with lead-focused activity, and help you develop new skills. 

      Treat this assignment as a learning experience, an opportunity to try and test new approaches, and learn how to generate leads in new ways. If you are looking at this as just another task to complete, you are approaching it the wrong way. We want you to take ownership, try (and perhaps occasionally fail), and help build Green House.

      Step #1

      Contact Priz through Teams or email and request access to this spreadsheet. This is where you will track your "sales task" activities each week. By your third week, you should be entering your completed activities each week and continuing to do so throughout your time at Green House. 

      Step #2

      Below, you will see a list of "sales tasks" to choose from. Please note: You will end up completing each task multiple times after the first 3-4 months, but be sure to mix it up and complete each task. Also, though each task has instructions, you may want to take a different approach to complete the required outcomes. This is welcomed. 

      Student Lead Gen Assignments    

       

      Sales Tasks

      All Green House team members must complete one of these tasks each week.

      Track your progress in this spreadsheet. (You will need edit permission from Priz.)

      1) Find 100 leads + create a cold email campaign in Instantly

      Objective: Book discovery calls with ICP-fit businesses

      Steps:

      1. Pick an ICP for a specific industry: Pick an industry that could benefit from the Green House marketing services. Preferably, someone that makes money.
      2. Create a list of 150 contacts that we can email. You can do this a variety of ways:
        - Training on how to use SocLeads
        - Training on how to find CSV files on Google
        - Training on how to scrape leads via LinkedIn
      3. Create a campaign in Instantly
      • Name the campaign: Your name + Industry + Date (Jake S+Plumbers+9/25)
      • Upload your list of leads, removing duplicates from other campaigns
      • If the final uploaded leads is less than 75, go scrape more leads

      4. Write a 4-step sequence
      • You can choose how many days to space out each email, if you want to A/B test certain steps against each other, if you want to include links or images, or if you want to just invite them to meet with us. 
      • Best practice is to give at least 2 days between emails
      5. Choose all available email domains to send from, and LAUNCH

      6. Log in and check Instantly periodically over the following week for positive responses

      2) Follow 25 businesses on GH Instagram or TikTok + DM them

      Objective: start warm convos that lead to calls and new followers

      1. Find 25 local ICP accounts (recent posts within 30 days).
      2. Follow + like 1 post each.
      3. DM them a script of your choosing:
        - Sample script:  “Hey [Name], I’m ____with Green House Marketing, a student-run marketing agency at UVU that helps local businesses like yours. We have a variety of marketing packages that you can get at lower costs compared to industry average. (Don’t worry - we still have experts on the team that oversee and help with all the work). Would you be interested in learning more about our services?
      4. Log replies & book calls; send audits if requested. Check for any positive responses


      3) Record a video audit (website or GBP) for 5 businesses

      Objective: Prove value in 3–5 minutes (+ learn how to present an audit to a client)
       

      1. Pick a business and 1 focus for your audit. This could be reviewing their Google Business Profile, their social strategy, how an ads campaign would work for them, or their website design / SEO
      2. Pick an approach to audit them. This could include:
        1. Using the LOCALITY tool to audit their GBP
        2. Using the SEO Calculator to audit one of their blogs
        3. Using the paid ads calculator to suggest an ads campaign

      3. Use a 4-part script:
        1.  Hook (what you’ll show) → 2–3 specific issues → quick fixes → CTA to book.
        2. Example: “Hello John’s Plumbing, this is Jake at Green House Marketing over at UVU. We help local businesses like yours get more leads, and I want to show you how we could do that for you by optimizing your Google Business Profile. I ran a quick audit and you only scored a 30/100. Here is a list of everything you are missing, including not having any images of your services, or responding to any of your reviews! These things, plus more, are fixes my team could make for you. Please respond to this email with your availability to talk more!

      4. Keep it under 3 minutes; show your screen (preferably with your face in the corner as well), and also have a tab with the Green House website open for them to see too
      5. Share link via DM & email with a short summary + invite to connect in person

      4) Write 2 keyword-optimized blogs on GH website
      Steps:

      1. Choose topics with local intent or relevant to our services: 

      • “marketing ideas for [industry] in Utah”, “how to optimize a GBP for [city]”. “
      • What does UGC mean and why is it important?

      2. Create a content brief using the template from the fertilizer package tasks

      3. Write an optimized blog with quality images, and upload it to the Green House site

      4. Publish + share on all Green House socials

      5) Connect + Message with 25 Business Owners on LinkedIn
      Steps:

      1. Polish your profile headline: “Student at [Uni] | The GreenHouse—We help Utah SMBs grow with SEO/Ads.”
      2. “Hi my name is _____ with Green House Marketing. We are a student run agency out of UVU, and I was curious if you currently do any marketing in house? I noticed your Google Profile is ranking pretty low, and that is something we could help with. If I put together an audit, could we schedule a 30 minute call to go over it?
      3. Search: Owner/GM/Marketing Manager + Utah + industry filters.
      4. Send 20 custom connection requests, with notes attached:
        “Local student-run agency helping Utah SMBs with quick wins. Happy to share a 3-min audit for [Company].”
      5. After acceptance, send helpful resources or audit offers (not a hard sell).

      6) Print 50 GH Flyers + hand-deliver to local businesses

      Steps (This task can be done as a team):

      1. Design in Canva: bold headline, 3 bullets, QR code (UTM link), offer (e.g., free 15-min audit).
      2. Print 50.
      3. Plan a route (main streets, plazas).
      4. At each stop: ask for the owner/manager; leave flyer; offer a free audit link.
      5. Log each drop + quick convo notes in the tracker.
        Deliverables: 50 drops + 10 brief convos + QR visits.

      7) Create social content (case studies/results) and post to all GH socials

      Objective: social proof that builds trust
      Steps:

      1. Pick one result (even anonymized): “+38% leads in 30 days.”
      2. Build: 1 carousel (problem → process → result), 1 short reel (30–45s), 1 story with a poll.
      3. Caption framework: Situation → Action → Result → CTA (link in bio with UTM).
      4. Cross-post to IG/FB/LinkedIn; reply to comments within 24h.
        Deliverables: links to 3 posts + reach/engagement.

      8) Cold Call 10 businesses and pitch our services

      Steps:

      1. Prep a 20-second opener + 1 question + 1 CTA.
      2. Call blocks of 10; note gatekeepers vs owners.
      3. If voicemail: “We’re a student-run agency helping local businesses with quick wins. I recorded a 2-min audit for you—ok to send?”
      4. Follow with an email/DM the same day.
        Deliverables: call log + booked calls.

      9) Help manage a GH paid ads campaign (this task can be done as a team)

      Objective: learn optimization and reporting
      Steps:

      1. Confirm conversion tracking/pixel and 1 clear goal (leads or purchases).
      2. Propose 3 ad variations (headline/image/audience).
      3. Launch one change at a time; monitor daily CTR/CPC/CVR.
      4. Kill losers, scale winners; add negative keywords (if Google).
      5. Weekly 1-pager: spend, results, what changed, next bet.
        Deliverables: optimization log + weekly report.

      10) Target companies hiring “marketing interns” (Indeed/LinkedIn/Google)

      Objective: pitch GH as an affordable alternative or complement
      Steps:

      1. Search: “marketing intern” + Utah (or remote SMBs).
      2. Collect 10 companies; note contact (Owner/HR/Marketing).
      3. Email pitch:
        “Saw you’re hiring a marketing intern. Our student-run agency works like a vetted, guided team—It’s basically giving 5 students an internship instead of just one!  Can we share a 2-week pilot plan?”
      4. Attach a 1-pager of deliverables (audits, posts, small ad test).
        Deliverables: 25 emails sent + replies.

      11) Find influencers/micro-creators for a free shoutout

      Objective: leverage local reach (1k–20k followers)
      Step

      1. Identify 10 local creators in business/entrepreneur/city niche.
      2. Provide a ready-to-post caption + link/QR.
        Deliverables: 5 pitches sent + 1 shoutout.

      DM template:
      “Love your local spotlights. We’re a student-run agency helping Utah SMBs. Would you mind giving us a free shoutout?

      12) PR: Earned Media & Social Proof

      Objective: Get local coverage and credibility for The Green House.

      Steps:

      1. Build a list of 25+ local reporters, blogs, and newsletters covering small business or education.
      2. Write a 300–500 word success story (Challenge → Approach → Results + quotes + 1–2 photos).
      3. Send each outlet a short 2–3 sentence pitch with the story attached.
      4. Highlight an upcoming event or milestone as a news hook.
      5. Follow up once with a new update.

      Deliverables: Media list, 25 pitches sent, at least 1 story or feature secured.

      13) Post in Business Groups promoting Green House

      1. Make a “value-first” post (free mini-audits for first 10 commenters).
      2. Create 3 variations (generic, industry-specific, student-story).
      3. Stagger posts across groups over 10–14 days; engage with every comment.
        Deliverables: links to posts + # comments + # calls booked.