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      Green House Video Shoot Process 

      Green House Video Shoot Process

      If you've never done a video shoot before here are the basics of all the things you should consider. The actual template to prepare for the shoot is a lot simpler but here is a more robust plan to understand the shot list. 

       

      Main- Tasks

      Review Content strategy/additional research 

      Create shot list /review with PM or consultant 

      Shoot prep/ confirm shoot with client 

      Post shoot follow up (in a meeting or otherwise) - client communication and review with them in meetings the content. 

       

      PHASE 1: STRATEGY ALIGNMENT (Required Before Any Planning)

      If repurposing → complete repurposing training first.

      1. Define Strategic Objective
      • What is the primary goal?
        • Awareness
        • Lead Generation
        • Authority/Brand Building
        • Sales Conversion
      • How will we measure success?
        • Views
        • Follows
        • Shares
        • Leads
        • Conversions
      • Review Core Messaging Doc
      • Define:
        • Target audience
        • Customer problem being addressed
        • Funnel stage

      Output:
      ✔ Clear content goal
      ✔ KPI defined
      ✔ Messaging direction aligned

      PHASE 2: RESEARCH & CREATIVE DIRECTION 

      • Review competitor content
      • Identify strategically aligned trends
      • Save example references
      • Confirm platform specs (Reel/TikTok, etc.)

      Output:
      ✔ 3–5 example references
      ✔ Clear creative direction

      PHASE 3: PRE-PRODUCTION

      1. Shot List Development

      Each video must include:

      • Short description (not just a number)
      • Hook (visual + verbal/text on screen)
      • Script or prompt questions
      • Audio link (if trend-based)
      • Format (9:16 vertical)
      • Intended KPI (optional but recommended)

      If no example exists → create frame-by-frame shot plan.

      1. B-Roll Planning (Mandatory)

      Capture 2 types:

      1️⃣ Dynamic B-Roll

      • Movement-based shots
      • Can be used across multiple videos

      2️⃣ Static B-Roll

      • Steady framing
      • Designed for text overlays
      • Usable for static posts
      1. Shoot Logistics Checklist
      • Confirm date + time
      • Confirm location access
      • Lighting conditions checked
      • Charging/power access
      • Equipment checklist:
        • Camera (whose phone will you film it?) Make sure your phone is fully charged.
        • Mics
        • Tripods
      • Wardrobe guidance sent
      • Props confirmed
      • Backup plan (weather/tech failure)

      PHASE 4: CLIENT COMMUNICATION

      Before Shoot

      • Send confirmation email/message
        • Date/time
        • Location
        • Expectations
        • Time commitment
        • Needed props/people
      • Schedule calendar block

      After Shoot

      • Send thank you
      • Confirm editing timeline
      • Set expectation for delivery date

      PHASE 5: SHOOT DAY EXECUTION

      • Assign roles if necessary
        • Lead filmer 
        • Assistant
        • Detail checker
      • Test audio before filming
      • Check lighting
      • Capture primary shots
      • Capture alternates
      • Capture B-roll (both types)
      • Review footage before leaving

      DO NOT leave without confirming:
      ✔ Audio quality
      ✔ At least 2 usable takes per core clip

      PHASE 6: POST-PRODUCTION

      Editing Platform: DaVinci Resolve (Free)

      Editing Standards:

      • Format vertical (9:16)
      • Optimize hook (first 3 seconds matter most)
      • Clean captions
      • On-brand text styling
      • Remove filler

      Internal Review Before Sending:

      • Is hook strong?
      • Does this align with strategy?
      • Does this solve the target problem?

      PHASE 7: DELIVERABLES

      File Naming Convention

      ClientName_VideoConcept

      Folder Structure

      Folder 1: Completed Content

      • Final videos
      • Captions (Google Doc)
      • Audio links
      • Platform-ready files

      Folder 2: Raw Files

        • No text overlay
        • Organized by concept

      PHASE 8: CLIENT REVIEW PROCESS

        • Review content with the client in the meeting. 

      ✔ 1 Round of Revisions Included

      Feedback Requirements:

        • Must leave comments in Google folder
        • Include timestamps
        • Be specific

      Timeline:

      • Client has X days to submit revisions
      • GH has X days to implement

      Clarify:
      Revision = small edits (text, trim, caption changes)
      Reshoot = new filming required (not included unless approved)


      PHASE 9: PERFORMANCE REVIEW

      After publishing:

      Share instagram stats with clients. Show them the stats in meta business suite. 

      • Track KPIs
      • Compare to goal
      • Identify:
        • Top hooks
        • Retention drop-off
        • Engagement drivers
      • Document learnings
      • Adjust future strategy

      Resources: 

      Include long form content brief https://docs.google.com/document/d/1OlXG4KS8f0m1YpUni44u-AW34h7XDgf9A87uilP9_Ro/edit?usp=sharing 

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